Message 4 - The Wildcard:

Customize message four for your unique product. Try one of these ideas:

• Have a customer case study? This is a great place for it.
  
• Selling complimentary products? Detail one of them here.
  
• Selling a real-world product? Explain shipping / tracking now.
  
• Have a bricks and mortar office? Invite the prospect to visit. Include directions.
  
• Are you personally a visible part of your brand?

Include your bio here.

Message 5 - Questions? Comments?:

Your lead may be waiting to purchase until you explain one particular thing. By asking outright, you can speed the sales cycle to a close.

Start the fifth message by asking your prospect if he has any questions. Give him several ways to reach you, and include your hours of operation and time zone.

Take the rest of the fifth message to answer some of the questions your prospects ask most often. For instance:

"Are you excited about the lush lawn you'll have with Green Garden Fertilizer? I hope so! Let me go over some questions our customers have asked in the past"

Message 6 - Testimonials:

With your sixth message, show off your satisfied customers. Choose several of your best testimonials, and list them here. Look for quotes from customers who are obviously excited about your product, but that still sound believable. For instance, choose:

"I'm thrilled with my Green Garden Fertilizer! Just two weeks, and my lawn looks better than it has in years."

Instead of:

"Green Garden Fertilizer is miraculous! It turned my back lot into a rolling meadow in days - and that lot is PAVED!"

(The testimonials in this article are made up examples. All of your testimonials, however, must be real. Fabricating testimonials is illegal.)

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